Viral Marketing for B2B Stores

Viral Marketing for B2B Stores

One of the problems in the B2B space is that your products are sold based on customer need, not desire, beauty, or trends. It’s much easier to get customers talking about fashion or entertainment than about, well, ID cards. Retailer IDWholesaler.com wanted to break through that barrier, and get people talking about their products and [...]

Add-On E-Commerce Services on Twitter

Add-On E-Commerce Services on Twitter

I started this three-part series about ecommerce-related accounts on Twitter two weeks ago. It began with E-commerce Gurus to Follow on Twitter, and then last week I followed up with Shopping Carts to Follow on Twitter.

Shopping Carts to Follow on Twitter

Shopping Carts to Follow on Twitter

Last week I posted a list of some of my favorite e-commerce gurus on Twitter. Today I want to follow up with a list of popular shopping carts who are also active on Twitter.

E-commerce Gurus to Follow on Twitter

E-commerce Gurus to Follow on Twitter

It’s no secret that I love Twitter – news sharing, conversations, and my daily 15 minutes of “fame”, as it were. The best part is the sheer number of truly brilliant and informed people tweeting about ecommerce. Looking for some additional information about online retailing? Start here.

Bridging the Gap Between E-Commerce and Digg

Bridging the Gap Between E-Commerce and Digg

Most marketers know by now that social bookmarking sites such as Digg offer huge benefits. In and of themselves, they can drive huge amounts of traffic (into the 10′s of thousands from a single frontpage story on Digg), as well as sometimes providing a one-way dofollow link to help your SEO efforts. The benefit extends [...]