Adding More Content to Your Product Pages
July 30, 2010 by Susan Petracco
We've all heard that "content is king", and it's just as true for an e-commerce site as it is for a news site, blog, or any other website. But one of the common myths in e-commerce is that it's good enough to throw up a two-sentence description and a bland image from the product manufacturer, and all is well.
However, if you're actually trying to SELL something, or to drive traffic through search engines, or both, it's incredibly beneficial to take a look at beefing up the content on your site's product pages.
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URL Rewriting is a way of changing the URLs within a website to a more logical and/or more search engine-friendly format. The default URLs within a Miva Merchant site are long and full of querystring variables, and can easily be rewritten to cleaner formats, as described below. To find out if this is available for your website, check with your web host.
There's no doubt that, on the web, a thousand words is worth quite a bit more than a picture! At least, that maxim holds true when one things of search engine optimization. While shoppers love images, search engines love words. The problem is that writing good product copy is time-consuming, and, for some of us, downright difficult.
If you're building your first ecommerce site, the idea of choosing a convention for your product codes may seem like a trivial task. After all, the product code is typically something that is primarily internal to your business, so what difference does the format make to your customers? The answer is, probably none. But it could make a huge difference on how you manage your stock, your customer service, your sales, and your marketing.
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