13 SEO Improvement Ideas for E-Commerce Sites

For most e-commerce sites the online marketing mix is made up of paid and non-paid traffic channels. The biggest and most cost effective non-paid marketing channel is organic web search traffic. If you agree and are looking improve your search engine optimization potential (SEO) for 2010, here are a couple of tried and tested tips. Read more

Advanced URL Rewriting with Miva Merchant

URL Rewriting is a way of changing the URLs within a website to a more logical and/or more search engine-friendly format. The default URLs within a Miva Merchant site are long and full of querystring variables, and can easily be rewritten to cleaner formats, as described below. To find out if this is available for your website, check with your web host. Read more

How to Write Great Product Descriptions

There's no doubt that, on the web, a thousand words is worth quite a bit more than a picture! At least, that maxim holds true when one things of search engine optimization. While shoppers love images, search engines love words. The problem is that writing good product copy is time-consuming, and, for some of us, downright difficult. Read more

Choosing Product Codes or Item Numbers

If you're building your first ecommerce site, the idea of choosing a convention for your product codes may seem like a trivial task. After all, the product code is typically something that is primarily internal to your business, so what difference does the format make to your customers? The answer is, probably none. But it could make a huge difference on how you manage your stock, your customer service, your sales, and your marketing. Read more

Building Authority and Inbound Links with Squidoo

An interesting semi-SEO tactic that has become popular over the past year in Squidoo. Squidoo is a site where people can publish a webpage about a topic they feel knowledgeable about. Pages are called "lenses", and authors are called "lensmasters". You can write a Squidoo lens on almost any topic of your choosing! So how about one related to the products you sell? Read more