How Well Do You Protect Your Customers’ Privacy?

May 8, 2010 by Susan Petracco

Internet users have always been wary of providing personal and financial information online, but as the web has grown, so has the number of transactions, as well as the number of sites seeking orders for products or services. Customers have grown more accustomed to providing their information to many kinds of businesses, but privacy concerns continue to grow. In the wake of the recent concerns about privacy on Facebook, I wanted to focus on the privacy of e-commerce site customers as well.

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8 Ways to Increase Your Ecommerce Site’s Credibility

April 7, 2009 by Susan Petracco

On the web, transparency often equals trust. This is a world where credit cards are often used for fraud, where dollars are lost every day, and where identities are stolen. Smart shoppers are wary shoppers, and they don't want to do business with faceless entities online. They want to know who's behind the company they purchase from. Here are eight ways to increase your transparency online. Follow these tips, and you'll increase the level of trust that your customers have in your business. Read more



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