Amazon Retailing Part 3: Understanding Customer Experience Metrics

November 6, 2009 by Susan Petracco

Part 3 of our Selling on Amazon series discusses Customer Experience Metrics and how they affect your ability to make money on Amazon. This article is the third in a series, following previous topics about Winning the Buy Box and Listing Your Products on Amazon. Understanding Amazon's concept of Customer Experience Metrics will help you win the buy box more. Read more

Shop.org Strategy and Innovation Conference – Day 2

February 5, 2009 by Susan Petracco

Strategy and Innovation Forum

Day two of the 2009 Shop.org Strategy and Innovation Forum got started with brief talks by Fiona Swerdlow, Head of Research at Shop.org, and an overview of the eCommerce Forecast 2009-2013 by Brian Walker of Forrester Research. After these discussions, the keynote for the second and final day began - and it turned out to be one of the most inspirational business and marketing talks I've ever attended.

Shop.org 2009 Strategy and Innovation Forum Day 1 Review

February 3, 2009 by Susan Petracco

Strategy and Innovation Forum

The 2009 Shop.org Strategy and Innovation Forum kicked off today at the Gaylord Palms hotel in Orlando. The convention is filled with the top names in ecommerce, a variety of vendors, and a small but fun and elite crowd of attendees.

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