Amazon Retailing Part 2: Listing Your Products

September 2, 2009 by Susan Petracco

Welcome to Part 2 of our Selling on Amazon series. Previously we talked about how to compete with other Amazon retailers by winning the buy box for your products. Today, let's back up a little and discuss how to get your products onto Amazon in the first place. Amazon offers three basic ways to submit your listings: the Add a Product tool, Seller Desktop, and a flat-file upload. Let's look at each of these, and then talk about ways to improve your automation of the process. Read more

How to Write Great Product Descriptions

January 16, 2008 by Susan Petracco

Product Copywriting There's no doubt that, on the web, a thousand words is worth quite a bit more than a picture! At least, that maxim holds true when one things of search engine optimization. While shoppers love images, search engines love words. The problem is that writing good product copy is time-consuming, and, for some of us, downright difficult. Read more

Choosing Product Codes or Item Numbers

January 16, 2008 by Susan Petracco

Choosing Product Codes If you're building your first ecommerce site, the idea of choosing a convention for your product codes may seem like a trivial task. After all, the product code is typically something that is primarily internal to your business, so what difference does the format make to your customers? The answer is, probably none. But it could make a huge difference on how you manage your stock, your customer service, your sales, and your marketing. Read more



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