Welcome to Part 2 of our Selling on Amazon series. Previously we talked about how to compete with other Amazon retailers by winning the buy box for your products. Today, let’s back up a little and discuss how to get your products onto Amazon in the first place. Amazon offers three basic ways to submit [...]
For an updated and more in-depth look at product descriptions, go to Adding More Content to Product Descriptions. There’s no doubt that, on the web, a thousand words is worth quite a bit more than a picture! At least, that maxim holds true when one things of search engine optimization. While shoppers love images, search [...]
If you’re building your first ecommerce site, the idea of choosing a convention for your product codes may seem like a trivial task. After all, the product code is typically something that is primarily internal to your business, so what difference does the format make to your customers? The answer is, probably none. But it [...]
