Amazon Retailing Part 2: Listing Your Products
September 2, 2009 by Susan Petracco
How to Write Great Product Descriptions
January 16, 2008 by Susan Petracco
There's no doubt that, on the web, a thousand words is worth quite a bit more than a picture! At least, that maxim holds true when one things of search engine optimization. While shoppers love images, search engines love words. The problem is that writing good product copy is time-consuming, and, for some of us, downright difficult.
Read more
Choosing Product Codes or Item Numbers
January 16, 2008 by Susan Petracco
If you're building your first ecommerce site, the idea of choosing a convention for your product codes may seem like a trivial task. After all, the product code is typically something that is primarily internal to your business, so what difference does the format make to your customers? The answer is, probably none. But it could make a huge difference on how you manage your stock, your customer service, your sales, and your marketing.
Read more
Enter your email address below to receive new posts in your email inbox.
Comments