Improve the Performance of Your E-commerce Site, Part 2

Improve the Performance of Your E-commerce Site, Part 2

Last time I wrote about optimizing your e-commerce site for performance, and I focused on the front-end: the HTML, images, and other elements delivered to the browser. Today I want to talk about back-end optimization, or optimizing how data is processed on your server before it’s sent to your customer’s browser.

Improve the Performance of Your E-commerce Site, Part 1

Improve the Performance of Your E-commerce Site, Part 1

Your website’s performance and speed are a huge factor in your online success. Customers hate to wait for slow-loading pages, and slow sites also get a hit in their search engine rankings since Google started using page speed as a ranking factor last spring.