Cross-Selling and Cross-Promoting Products

Cross-Selling and Cross-Promoting Products

The idea of cross-selling basically means offering people alternatives and additions to the current product they are considering. The most common way of doing this is by presenting manually-assigned “related products” somewhere on the site’s product details pages.

Managing Large-Scale Category Structures

Managing Large-Scale Category Structures

Niche stores that focus on a small range of products have a luxury of often being able to limit their top-level categories to a few choices. An old rule of thumb was to aim for seven choices in any navigation menu, based on Miller’s Law, which states that the human mind can only remember 7 [...]