It’s the 21st century and all around us bandwidth increases are raging. If you haven’t been in a coma over the last five years you have seen, heard, been caught up, or tried to completely ignore the craze that has been Smart Phone and/or Tablet market. Oh, to have bought Apple stock 10 years ago, [...]
Online marketing initiatives can become very costly very quickly, so finding somewhere online that you can spend your ad/marketing dollars and quickly see a big return is something every online retailer seeks. The question, of course, becomes where are these mythical places where potential customers are just itching to buy from your site…one such place [...]
Making this post, #8 in a 10-post series may seem out of place, but the reality is the holiday season is upon us, so whatever you have in place now is pretty much what you’re going to be stuck with until after the 1st of the year, because no one makes shopping cart platform changes [...]
In the same vein as previously introduced items, experience personalization is key to separating your store from your competition. Whether it’s content on your site, email communications targeted in a one-to-one manner, extending yourself via social media marketing and so on, the reasons abound for creating a personalized experience for each visitor. One-to-One Targeting allows [...]
Reward Points, Loyalty Points, VIP Programs … call them whatever you want, but if you don’t have one implemented for your store, you’re leaving a lot of potential return visits and sales on the table. These ideas DO work. The questions are: How can you reward your visitors? What constitutes a rewardable action on their [...]
Holiday solution #5 is about implementing a persistent cart or a perpetual cart on your website. Many shoppers complain of finding a site, searching through their products, finding things they want to buy and even going as far as putting them in their baskets, then getting pulled away to take care of some other business [...]
Avoiding abandoned carts and rescuing sales is a hot button issue these days for many retailers. There are many vendors claiming to have “the solution” to this problem. As such, retailers are faced with the choice of continuing to do business “as-is” or to start working with these vendors to see what level of success [...]
In the first two installments, we outlined the concept of experience personalization on your site, knowing your visitors, where they come from, and what they are looking at on your site, and also creating targeted recommendations for your visitors based on what they are interested in.
As we stated last time, it’s already September and if you haven’t started yet, it’s time to start prepping for the holiday season. These series installments are meant to outline a number of problems we see many retailers falling into and to identify key solutions that can help take your store to the next level…the [...]
Many sites have bounce rates approaching or surpassing 50%, meaning that 1 in 2 visitors leave the site after viewing the first page they land on. To be certain, some of these visitors may not be qualified potential customers and have no real interest in making a purchase. But the reality is that having one [...]
