Rehabbing a Defunct E-Commerce Site

July 3, 2010 by Susan Petracco

Many of you who know me or regularly read this blog probably know that last December, my husband and I sold our online toy store so that we could focus entirely on our e-commerce practice. The new owners seem to be doing really well with the site, and I'm glad to not have to focus on the day-to-day business anymore - I always liked working on the website much more than running the business. But in addition to the toy store, we also had a drop-ship site for children's furniture that we had started as a second line of income for that business.

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8 Ways to Increase Your Ecommerce Site’s Credibility

April 7, 2009 by Susan Petracco

On the web, transparency often equals trust. This is a world where credit cards are often used for fraud, where dollars are lost every day, and where identities are stolen. Smart shoppers are wary shoppers, and they don't want to do business with faceless entities online. They want to know who's behind the company they purchase from. Here are eight ways to increase your transparency online. Follow these tips, and you'll increase the level of trust that your customers have in your business. Read more



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