Writers Block? 30 Topic Ideas for Your Online Store’s Blog

December 21, 2009 by Susan Petracco

Personal blogging is pretty easy; business blogging is tougher. Making it interesting, tying your posts into your product line, and achieving the right voice are a challenge for even the most professional writer. These worries often lead to massive writers block. Here are 30 ideas for topics you may have never considered including on your online store's blog. Read more

How to Write Great Product Descriptions

January 16, 2008 by Susan Petracco

Product Copywriting There's no doubt that, on the web, a thousand words is worth quite a bit more than a picture! At least, that maxim holds true when one things of search engine optimization. While shoppers love images, search engines love words. The problem is that writing good product copy is time-consuming, and, for some of us, downright difficult. Read more



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