40 Things I Learned at the Marketing Sherpa Email Summit

February 23, 2010 by Susan Petracco

Me and "Big Jason" Henderson

Me and Big Jason Henderson

In January I was lucky enough to attend the Marketing Sherpa Email Summit in Miami for absolutely nothing. Quite literally, all I paid for was gas for the drive down, parking, and my hotel room. I was the lucky winner of a free ticket to the summit itself, the pre-workshop the day before, a VIP party, dinner in South Beach, the Gala dinner and party poolside...pretty much everything the event had to offer. And for this wonderful package I have to offer a belated but truly heartfelt thank you to Jason Henderson of Big Marketing, Erick Mott and the team at Lyris, and Todd Lebo and everyone else from Marketing Sherpa. All were tons of fun to hang out with and I learned a lot at the conference that I was able to bring back and put into action. So I wanted to share the top forty takeaways from my two-and-a-half-day jaunt down I-95 to Miami.

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Shop.org Strategy and Innovation Conference – Day 2

February 5, 2009 by Susan Petracco

Strategy and Innovation Forum

Day two of the 2009 Shop.org Strategy and Innovation Forum got started with brief talks by Fiona Swerdlow, Head of Research at Shop.org, and an overview of the eCommerce Forecast 2009-2013 by Brian Walker of Forrester Research. After these discussions, the keynote for the second and final day began - and it turned out to be one of the most inspirational business and marketing talks I've ever attended.

Shop.org 2009 Strategy and Innovation Forum Day 1 Review

February 3, 2009 by Susan Petracco

Strategy and Innovation Forum

The 2009 Shop.org Strategy and Innovation Forum kicked off today at the Gaylord Palms hotel in Orlando. The convention is filled with the top names in ecommerce, a variety of vendors, and a small but fun and elite crowd of attendees.

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