Comments on: How to Write Great Product Descriptions

By: Susan Petracco

Susan Petracco — Fri, 08 Jan 2010 14:07:12 +0000

@SEO Product – agreed! Don’t just describe the product, but focus on how it can benefit the customer. Make me want it! Or for me in particular, as I have a busy life between work and a large(ish) family, show how it will save me time, money, or both.

By: mark rushworth

mark rushworth — Thu, 07 Jan 2010 10:02:29 +0000

I find that you should aproach a product description like a televised news bulletin. start with a summary, then tell the story, then finish reiterating all of the key points again.

for visual friendly ness try and keep bullet points to odd numbers (if displayed on top of each other)

Once again do you keyword research, it will tell you what to write about.

By: SEO Product

SEO Product — Tue, 05 Jan 2010 06:55:42 +0000

Web Product descriptions, “How will this product make my customer’s life better?” you have a formula for a successful promotion.

By: Richard @ Internet Marketing Brisbane

Richard @ Internet Marketing Brisbane — Fri, 04 Sep 2009 00:20:09 +0000

Great tips – aim to keep keyword density to about 3% – don’t overdo it, otherwise Google my penalize the site for keyword stuffing.

By: Web PM Thomas

Web PM Thomas — Tue, 01 Sep 2009 21:26:05 +0000

The hardest thing with the product description is to keep it short.
Web users usually are in a hurry and all information that is not easy to scan is.. not good.
Bullet points or list with numbers are usually a great waz to structure description text (like here in this post)
Good point with the keywords for SEO! But you shouldn´t put too many keywords or your text will sound a bit funny in the end and will not convince the users in the end!
Very nice post!

cheers,
Thomas

By: Mind Control Hypnosis

Mind Control Hypnosis — Mon, 18 May 2009 01:16:09 +0000

The purpose of the description is not to describe the product, but to create a sale.

“Advertising isn’t a science. It’s persuasion. And persuasion is an art.” -William Bernbach

Thanks for the ideas!

By: Kenney @ Work From Home Blog

Kenney @ Work From Home Blog — Wed, 12 Nov 2008 23:13:46 +0000

Another great post. So true too. A book by Mark Joyner called the “Irresistible Offer”. It’s has helped me a lot with some of my copy, especially when I don’t have much room for a long description. Short, sweet and to the point.

Anyway, great post and great topic. i have come to love writing copy…it’s what makes money. lol

Kenney