Once you’ve gotten a shopper to add a product or two to their cart, you have a reasonable chance of converting them into a buyer. The process of moving them from the cart or basket page through the checkout steps to the final receipt page is known as the checkout process. There are a number [...]
In January I was lucky enough to attend the Marketing Sherpa Email Summit in Miami for absolutely nothing. Quite literally, all I paid for was gas for the drive down, parking, and my hotel room. I was the lucky winner of a free ticket to the summit itself, the pre-workshop the day before, a VIP party, dinner in South Beach, the Gala dinner and party poolside...pretty much everything the event had to offer.
Affiliate.com is running a great contest with these awesome t-shirts they gave away at Affiliate Summit recently. I wasn't lucky enough to attend (being busy with the Email Summit in Miami in January and about to head off to the Miva Merchant conference tomorrow), but Tom Wozniak at Affiliate.com was nice enough to send me one in the mail (along with anyone else who emailed and asked). And the person with the most creative blog posts wins the contest - the prize being $1000 in case, and a $1000 cash donation in that person's name to the American Red Cross Haiti Relief Fund. It's a win-win...at worst I get a great t-shirt, and at best I get cash and Haiti gets $1000 no matter what!
If you’ve read this blog for awhile, ever talked to me, know what I do for a living, or have anything else to do with me in any other way, you probably know that I eat, sleep, and breathe e-commerce…and that my usual platform of choice is Miva Merchant. I’ve used other systems on occasion, [...]
For most e-commerce sites the online marketing mix is made up of paid and non-paid traffic channels. The biggest and most cost effective non-paid marketing channel is organic web search traffic. If you agree and are looking improve your search engine optimization potential (SEO) for 2010, here are a couple of tried and tested tips.
Personal blogging is pretty easy; business blogging is tougher. Making it interesting, tying your posts into your product line, and achieving the right voice are a challenge for even the most professional writer. These worries often lead to massive writers block. Here are 30 ideas for topics you may have never considered including on your [...]
Part 3 of our Selling on Amazon series discusses Customer Experience Metrics and how they affect your ability to make money on Amazon. This article is the third in a series, following previous topics about Winning the Buy Box and Listing Your Products on Amazon. Understanding Amazon’s concept of Customer Experience Metrics will help you [...]
Welcome to Part 2 of our Selling on Amazon series. Previously we talked about how to compete with other Amazon retailers by winning the buy box for your products. Today, let’s back up a little and discuss how to get your products onto Amazon in the first place. Amazon offers three basic ways to submit [...]
So you’ve decided to hock your wares on Amazon.com? Amazon can be a great sales channel for retailers of many types of products, because they have BIG visibility, loyal customers with a perception of security behind the site, and a well-defined technical platform to support third-party retailers. However, there are several things that you need [...]
Cisco Adler, in his new eBook “The Landing Page Bible”, offers an answer to the “Internet age”-old question of who controls a company’s website: IT or Marketing. Rather than involve technical resources and attempt to revamp a section of the corporate website (or the entire thing!), Cisco suggests companies focus online marketing initiatives on landing [...]
