Many sites have bounce rates approaching or surpassing 50%, meaning that 1 in 2 visitors leave the site after viewing the first page they land on. To be certain, some of these visitors may not be qualified potential customers and have no real interest in making a purchase. But the reality is that having one [...]
The 2010 Holiday Season is nearly here! Wondering what you can do to enhance the shopping experience and drive more sales this year? If so, we’d like to introduce our newest e-commerce solution: Click2Customer.
As a follow up to my last post, “How to Hire the Right E-Commerce Designer“, I want to talk about the same concept from the customer’s point of view. No matter how good your design and development team is, if you, personally, suck as a client, the project is doomed to failure. Go back and [...]
If you’re building a new site or redesigning an existing one, chances are good that you’ll be researching and interviewing web designers to create the right front-end design experience for your site. But good websites don’t come cheap. How can you make sure you’re not wasting your money? How can you choose the right e-commerce [...]
I love making buttons. They’re fun, there’s a huge variety, and they make an incredible difference to a site. The size, color, shape, and style of your buttons can trigger a difference the conversion rate of an e-commerce site. Buttons that stand out from the rest of the site’s designs are essential – if they [...]
We’ve all heard that “content is king”, and it’s just as true for an e-commerce site as it is for a news site, blog, or any other website. But one of the common myths in e-commerce is that it’s good enough to throw up a two-sentence description and a bland image from the product manufacturer, [...]
Many of you who know me or regularly read this blog probably know that last December, my husband and I sold our online toy store so that we could focus entirely on our e-commerce practice. The new owners seem to be doing really well with the site, and I’m glad to not have to focus [...]
Most marketers know by now that social bookmarking sites such as Digg offer huge benefits. In and of themselves, they can drive huge amounts of traffic (into the 10′s of thousands from a single frontpage story on Digg), as well as sometimes providing a one-way dofollow link to help your SEO efforts. The benefit extends [...]
Niche stores that focus on a small range of products have a luxury of often being able to limit their top-level categories to a few choices. An old rule of thumb was to aim for seven choices in any navigation menu, based on Miller’s Law, which states that the human mind can only remember 7 [...]
Internet users have always been wary of providing personal and financial information online, but as the web has grown, so has the number of transactions, as well as the number of sites seeking orders for products or services. Customers have grown more accustomed to providing their information to many kinds of businesses, but privacy concerns [...]
