My New Year’s Resolutions

Happy New Year!As 2011 has gotten closer, I’ve decided to make some New Year’s resolutions. I haven’t made any in several years, due to some health problems that consumed so much of my time. Thankfully, this December, I can finally say that I’m on the road to good health. Something like this – a new lease on life – makes you want to start making other changes. (In fact, I already painted my kitchen!) In that spirit, here are my resolutions for 2011.

Business Resolutions

From a business side of things, 2011 will focus on our software and marketing of those solutions. My business resolutions are:

Improve our SaaS products and marketing

There’s quote a bit of work that needs to be done around our SaaS products, and these are the resolutions I have made regarding them:

  1. Increase market understanding of AccurateTax with an easy-to-understand press kit. Reach out to local and national media outlets.
  2. Increase market understanding of Click2Customer by reworking website to have clearer descriptions of what the service does and the features and benefits it provides
  3. Update the FeedExact website with current list of comparison shopping engines supported.
  4. Increase customer self-service options with better documentation (and possibly customer forums) across all three products

Re-Focus Other NetBlazon Efforts

From a personal daily work perspective, I want to do more product development and less custom service/implementation work. My resolutions along these lines:

  1. Do regular email marketing for NetBlazon to increase exposure of Miva modules and SaaS products
  2. Document and release already-completed modules for Miva Merchant 5
  3. Finish and release almost-completed modules
  4. Streamline customer base and/or add another developer who can handle part of the workload

Increase Content and Readership for DoublePlus

This blog is kind of a cross between personal and business, but I’d definitely like to push it forward in the blogosphere. My DoublePlus resolutions:

  1. Increase the frequency of posts to at least 2 per week, while keeping the overall quality of content
  2. Explore ways to increase readership and subscribers, through things like popups, giveaways, contests
  3. Interact and socialize more through guest-posting, social media, and possibly partnership efforts

Stop Procrastinating!

I’ve spent a good part of the past two weeks doing all the tasks I’ve been procrastinating on – like reconciling bank and merchant accounts, paying miscellaneous bills, filing the stacks of papers that were claiming my desk, recording expense reports, etc. Unfortunately I’ve misplaced receipts, lost statements, and found expired promotional codes that would have been useful had I taken advantage of them before they expired. So my last business resolution for the year is to STOP PROCRASTINATING. I resolve to reconcile and file statements when they arrive in the mail, to streamline bill paying by automating it, and to stop putting off product-based work for the more immediate financial benefits of service work.


In the spirit of putting it all out there, I thought I’d share my personal New Year resolutions with you too. Earlier I mentioned my ongoing health problems…to be specific, I have suffered terrible migraines for many years. Sometimes I’d have as many as three a week, and they last at least a day, and sometimes as long as 3 days. This summer I had one that landed me in the emergency room. That’s when my doctor really got serious, did some new tests, and found out that I have a hard-to-notice form of epilepsy. The after-effect of having a seizure is a huge migraine! So now that I’m taking anti-epilepsy drugs, I am almost headache-free and have been for several months.

Now I feel like living again (and, let’s face it, in the middle of a bad migraine sometimes you don’t want to keep living). And I want to REALLY live now, not just exist or get by. Part of my reason for wanting to cut back a few hours on website development is because I’m adding a new part-time career to my life. In February, I’m scheduled to go to Miami for Zumba instructor training. I taught aerobics in college, but exercise was one of the things that I had to let go because of my headaches. I’ve been back in the gym for a few months now, discovered Zumba, and I love it so much that my #1 personal resolution this year is to become an instructor. I don’t yet know what the details will be (regular classes, just substituting, or what) but it’s a way to get my butt out from in front of the computer and out in the “real world” with people I can talk to in person. Plus, being at the front of a class meets my insatiable prima donna need for being center-stage ;)

I have a few others too – a list of books I want to read, spending more time with my kids, and my ongoing wish to land a spot on Jeopardy! (yes, I’m serious, and I’ll be taking the online contestant test again this year). But all in all, 2011 is going to be a year of regaining my health and my sanity throughout all aspects of my life, so that I can truly begin to enjoy life again.

What about you?

So let’s share. What are your resolutions for the 2011? I’d love to hear them – whether they related to your e-commerce business or life in general. Drop a note in the comments below and let me know what you’re planning for the next 365 days of your life!




  • John says:

    That’s a mighty high bar you’ve set yourself Susan and no retractions possible! Good luck – I’ll be checking on progress throughout the year;)

    • Susan Petracco says:

      That’s my plan, John, putting it down for the world to see. (Well, the small part of the world that visits this site!) At least it keeps me honest.

  • Margie says:

    Great list of resolutions, Susan! My only resolution is to pull myself out of survival mode and to get back into a place where I’m more “present” in whatever I’m doing, whether it’s professionally or personally.

    • Susan Petracco says:

      You know, Margie, I have that same problem! If I think about work when I’m with my family, I’m miserable…and if I think about my family when I’m working, I’m miserable too.

      It’s so much better to be “in” whatever you’re doing at the moment!

  • Hm, I’ll have to blog on mine! Maybe not so much resolutions, as a firm RESOLVE to refocus my business on my passions, and a whole lot more time dedicated to my family as well. More writing, more blogging, more designing, and a lot more social media time.

    I’m also going to offer a webinar and maybe even a mini-conference on blogging.

    As for personal goals, I want to make sure I continue to learn about my various crafts at least 5 days a week. I’d also LOVE to get into a workout program, or find the right program for my Wii and get serious about that. Now that we are having the kids get food-healthy and attempting to eliminate toxins, I want to get serious about cooking more, and cooking food closer to the source, like grass fed cattle and organic produce.

    I’m SO excited about the new decade. I think it’s going to be ground breaking for me and my family!

    • Susan Petracco says:

      Wow, what a great list Gina. And I hadn’t even thought about the fact that we’re starting a new decade…how cool! BTW, I have Wii Fit Plus, Just Dance 2, Zumba, and EA’s “active” game for Wii…love them all.

  • Susan Petracco says:

    Notice how the comments here are now threaded? That was part of one of my 2010 resolutions. Talk about procrastinating, but at least I did it before the end of the year! Now it’s time for celebrating instead of working!

  • I like your ‘No Procrastination’ resolution. That was been a perennial one for me too so 2011 will be a continuation of that resolution for me. I hope to not procrastinate at all this year and get everything done in time. It’s a great feeling when you combat procrastination successfully.

    • Susan Petracco says:

      @Komodo…It’s actually a new one for me. I thought about adding “don’t procrastinate” last year but I never got around to it. ;)

    • used tires says:

      @Komodo, your last sentence really struck me, “it’s a great feeling when you combat procrastination succesfull” this statement is so true! Whenever I finish studying, and as well as completing a homework assignment for school, I feel that sensation you are talking about!


  • DNS Server Hosting says:

    I am glad they found out what was gong on with you!!! May the New Year continue to bring your health to the best it can be. ;)

  • p90x says:

    Susan it is great to hear you are on the road to better health. Thanks for sharing your New Years resolutions. Unfortunately I have a big problem with procrastination. Hopefully I will be able to be a little more focused this years.

    - Robert

  • Rachel says:

    White Flower Oil ( was introduced to me by my mother. During one of my headaches, she gave me this tiny bottle of oil and told me to massage it on my temples and forehead. Amazingly, it worked! Somehow the oil penetrates into the affected area and relieves the pain.

  • wow thats a huge list of new years resolution list, but i can only say good luck and may the new year be succesful for you.

  • Ultimately, it is your expectations that leads you to be successful at anything, including your resolutions. Expectations stimulate actions that are in line with the expectation. From here where outcomes are produced which are then in line with those actions. Whether or not you expect to accomplish anything, it will decisively impact whether or not you do.