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	<title>DoublePlus</title>
	<link>http://www.doubleplus.com</link>
	<description>Ecommerce for the Rest of Us</description>
	<lastBuildDate>Wed, 24 Feb 2010 04:40:35 +0000</lastBuildDate>
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		<title>40 Things I Learned at the Marketing Sherpa Email Summit</title>
		<description><![CDATA[

	In January I was lucky enough to attend the Marketing Sherpa Email Summit in Miami for absolutely nothing. Quite literally, all I paid for was gas for the drive down, parking, and my hotel room. I was the lucky winner of a free ticket to the summit itself, the pre-workshop the day before, a VIP [...]]]></description>
		<link>http://www.doubleplus.com/marketing-sherpa-email-summit.html</link>
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		<title>Affiliate.Com Contest for Haiti PLUS E-Commerce Supports Haitian Relief Efforts</title>
		<description><![CDATA[p>Affiliate.com is running a great contest with these awesome t-shirts they gave away at Affiliate Summit recently. I wasn't lucky enough to attend (being busy with the Email Summit in Miami in January and about to head off to the Miva Merchant conference tomorrow), but Tom Wozniak at Affiliate.com was nice enough to send me [...]]]></description>
		<link>http://www.doubleplus.com/e-commerce-supports-haitian-relief-efforts.html</link>
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		<title>10 Beautiful Examples of Miva Merchant Sites</title>
		<description><![CDATA[If you've read this blog for awhile, ever talked to me, know what I do for a living, or have anything else to do with me in any other way, you probably know that I eat, sleep, and breathe e-commerce...and that my usual platform of choice is Miva Merchant. I've used other systems on occasion, [...]]]></description>
		<link>http://www.doubleplus.com/beautiful-miva-merchant-sites.html</link>
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		<title>13 SEO Improvement Ideas for E-Commerce Sites</title>
		<description><![CDATA[For most e-commerce sites the online marketing mix is made up of paid and non-paid traffic channels. The biggest and most cost effective non-paid marketing channel is organic web search traffic. If you agree and are looking improve your search engine optimization potential (SEO) for 2010, here are a couple of tried and tested tips.



	Ensure [...]]]></description>
		<link>http://www.doubleplus.com/13-seo-improvement-ideas-e-commerce-sites.html</link>
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		<title>Writers Block? 30 Topic Ideas for Your Online Store&#8217;s Blog</title>
		<description><![CDATA[Personal blogging is pretty easy; business blogging is tougher. Making it interesting, tying your posts into your product line, and achieving the right voice are a challenge for even the most professional writer. These worries often lead to massive writers block. Here are 30 ideas for topics you may have never considered including on your [...]]]></description>
		<link>http://www.doubleplus.com/writers-block-ideas-for-your-online-stores-blog.html</link>
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		<title>Amazon Retailing Part 3: Understanding Customer Experience Metrics</title>
		<description><![CDATA[Part 3 of our Selling on Amazon series discusses Customer Experience Metrics and how they affect your ability to make money on Amazon. This article is the third in a series, following previous topics about Winning the Buy Box and Listing Your Products on Amazon. Understanding Amazon's concept of Customer Experience Metrics will help you [...]]]></description>
		<link>http://www.doubleplus.com/amazon-understanding-customer-experience-metrics.html</link>
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		<title>Amazon Retailing Part 2: Listing Your Products</title>
		<description><![CDATA[Welcome to Part 2 of our Selling on Amazon series. Previously we talked about how to compete with other Amazon retailers by winning the buy box for your products. Today, let's back up a little and discuss how to get your products onto Amazon in the first place. Amazon offers three basic ways to submit [...]]]></description>
		<link>http://www.doubleplus.com/listing-your-products-amazon.html</link>
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		<title>Selling on Amazon Part 1: Winning the Buy Box</title>
		<description><![CDATA[So you've decided to hock your wares on Amazon.com? Amazon can be a great sales channel for retailers of many types of products, because they have BIG visibility, loyal customers with a perception of security behind the site, and a well-defined technical platform to support third-party retailers. However, there are several things that you need [...]]]></description>
		<link>http://www.doubleplus.com/selling-on-amazon-part-1-winning-the-buy-box.html</link>
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		<title>&#8220;The Landing Page Bible&#8221; Review</title>
		<description><![CDATA[Cisco Adler, in his new eBook "The Landing Page Bible", offers an answer to the "Internet age"-old question of who controls a company's website: IT or Marketing. Rather than involve technical resources and attempt to revamp a section of the corporate website (or the entire thing!), Cisco suggests companies focus online marketing initiatives on landing [...]]]></description>
		<link>http://www.doubleplus.com/landing-page-bible-review.html</link>
			</item>
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		<title>10 Questions with Chuck Lasker of MerchantTutorials.com</title>
		<description><![CDATA[

Many Miva Merchant users are familiar with Chuck Lasker and the various ways he's been involved in the Miva community over the past several years. We caught up with him at the 2009 Miva Merchant conference to ask him ten questions about his new endeavor, MerchantTutorials.com. Find out how he got started with Miva Merchant, [...]]]></description>
		<link>http://www.doubleplus.com/chuck-lasker-merchanttutorials-interview.html</link>
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