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	<title>DoublePlus</title>
	<link>http://www.doubleplus.com</link>
	<description>Ecommerce for the Rest of Us</description>
	<lastBuildDate>Fri, 12 Jun 2009 15:07:46 +0000</lastBuildDate>
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		<title>&#8220;The Landing Page Bible&#8221; Review</title>
		<description><![CDATA[Cisco Adler, in his new eBook &#34;The Landing Page Bible&#34;, offers an answer to the &#34;Internet age&#34;-old question of who controls a company's website: IT or Marketing. Rather than involve technical resources and attempt to revamp a section of the corporate website (or the entire thing!), Cisco suggests companies focus online marketing initiatives on landing [...]]]></description>
		<link>http://www.doubleplus.com/landing-page-bible-review.html</link>
			</item>
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		<title>10 Questions with Chuck Lasker of MerchantTutorials.com</title>
		<description><![CDATA[

Many Miva Merchant users are familiar with Chuck Lasker and the various ways he's been involved in the Miva community over the past several years. We caught up with him at the 2009 Miva Merchant conference to ask him ten questions about his new endeavor, MerchantTutorials.com. Find out how he got started with Miva Merchant, [...]]]></description>
		<link>http://www.doubleplus.com/chuck-lasker-merchanttutorials-interview.html</link>
			</item>
	<item>
		<title>E-commerce Software for Increased Productivity</title>
		<description><![CDATA[If you've been running an e-commerce site for awhile and been lucky enough to watch it grow, one of the things you may have noticed is that your workload doesn't stay fixed as sales increase. In fact, there are times when doubling sales may triple (or more!) your workload. This is the time when you [...]]]></description>
		<link>http://www.doubleplus.com/e-commerce-software-productivity.html</link>
			</item>
	<item>
		<title>8 Ways to Increase Your Ecommerce Site&#8217;s Credibility</title>
		<description><![CDATA[
	Be Transparent - In a medium as anonymous as the Internet, the concept of transparency means being clear about who you are and your motives and goals. Transparency is especially important on ecommerce sites. Customers want to know that the people behind the site are honest and trustworthy, not someone who's using the site as [...]]]></description>
		<link>http://www.doubleplus.com/ecommerce-credibility.html</link>
			</item>
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		<title>Shop.org Strategy and Innovation Conference - Day 2</title>
		<description><![CDATA[

Day two of the 2009 Shop.org Strategy and Innovation Forum got started with brief talks by Fiona Swerdlow, Head of Research at Shop.org, and an overview of the eCommerce Forecast 2009-2013 by Brian Walker of Forrester Research. After these discussions, the keynote for the second and final day began - and it turned out to [...]]]></description>
		<link>http://www.doubleplus.com/shop-org-florida-2.html</link>
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		<title>Shop.org 2009 Strategy and Innovation Forum Day 1 Review</title>
		<description><![CDATA[

The 2009 Shop.org Strategy and Innovation Forum kicked off today at the Gaylord Palms hotel in Orlando. The convention is filled with the top names in ecommerce, a variety of vendors, and a small but fun and elite crowd of attendees.

Avinash Kaushik, Author
Day one of the annual Shop.org Strategy and Innovation Forum was great from [...]]]></description>
		<link>http://www.doubleplus.com/shop-org-florida-1.html</link>
			</item>
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		<title>Top 10 Email Marketing Mistakes</title>
		<description><![CDATA[

Most online businesses set up email lists of some sort, then proceed to just send out emails. This document will show you, from the perspective of the person RECEIVING the emails, what mistakes many people make. Avoid these mistakes to ramp up your email list to profitability.





Putting an unsubscribe link at the bottom of your [...]]]></description>
		<link>http://www.doubleplus.com/email-marketing-mistakes.html</link>
			</item>
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		<title>Quick Tip: Easy Domain Switching for Miva Merchant Stores</title>
		<description><![CDATA[

Because we do a lot of redesigns and offline development, our customers usually have at least two stores operational at one time - the live store and a development platform. Sometimes that makes it hard to test, though, if links from the development site link back to the live site half of the time. You [...]]]></description>
		<link>http://www.doubleplus.com/domain-switching-miva-merchant-stores.html</link>
			</item>
	<item>
		<title>Fulfillment Companies Ease the Shipping Burden for Ecommerce Companies</title>
		<description><![CDATA[

Until 2006, Glynn Gallagher's life was &#34;really, really hectic to say the least.&#34;. She started work every morning at 8 am, printing out her previous day's orders from her website LockPickShop.com, along with a picklist, and trudged out to the makeshift warehouse building in her backyard. The rest of the day was spent answering customer [...]]]></description>
		<link>http://www.doubleplus.com/fulfillment-shipping-ecommerce-companies.html</link>
			</item>
	<item>
		<title>Quick Tip: Including Recent Wordpress Posts in Miva Merchant</title>
		<description><![CDATA[

The great thing about having a blog for your business is that it gives customers and search engines new content to view. It can increase sales by convincing customers of your product's benefits, or teaching them how to use it, or giving them ideas for incorporating the product into the lives.

But it's essential to integrate [...]]]></description>
		<link>http://www.doubleplus.com/quick-tip-including-recent-wordpress-posts-in-miva-merchant.html</link>
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