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	<title>DoublePlus New Media Marketing</title>
	<link>http://www.doubleplus.com</link>
	<description>Just another WordPress weblog</description>
	<lastBuildDate>Tue, 26 Aug 2008 14:32:44 +0000</lastBuildDate>
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	<item>
		<title>Quick Tip: Easy Domain Switching for Miva Merchant Stores</title>
		<description><![CDATA[

Because we do a lot of redesigns and offline development, our customers usually have at least two stores operational at one time - the live store and a development platform. Sometimes that makes it hard to test, though, if links from the development site link back to the live site half of the time. You [...]]]></description>
		<link>http://www.doubleplus.com/domain-switching-miva-merchant-stores.html</link>
			</item>
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		<title>Fulfillment Companies Ease the Shipping Burden for Ecommerce Companies</title>
		<description><![CDATA[

Until 2006, Glynn Gallagher's life was &#34;really, really hectic to say the least.&#34;. She started work every morning at 8 am, printing out her previous day's orders from her website LockPickShop.com, along with a picklist, and trudged out to the makeshift warehouse building in her backyard. The rest of the day was spent answering customer [...]]]></description>
		<link>http://www.doubleplus.com/fulfillment-shipping-ecommerce-companies.html</link>
			</item>
	<item>
		<title>Quick Tip: Including Recent Wordpress Posts in Miva Merchant</title>
		<description><![CDATA[

The great thing about having a blog for your business is that it gives customers and search engines new content to view. It can increase sales by convincing customers of your product's benefits, or teaching them how to use it, or giving them ideas for incorporating the product into the lives.

But it's essential to integrate [...]]]></description>
		<link>http://www.doubleplus.com/quick-tip-including-recent-wordpress-posts-in-miva-merchant.html</link>
			</item>
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		<title>Quick Tip: Setting a Fallback Image</title>
		<description><![CDATA[

Nothing looks less professional than an ecommerce site full of broken images! However, if you're running a site with a lot of products, it's bound to happen every now and then. Here's how to stop it from happening.

Most ecommerce sites use images to provide a visual representation of their product line. Product images are usually [...]]]></description>
		<link>http://www.doubleplus.com/setting-up-a-fallback-image.html</link>
			</item>
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		<title>Improve Your Bottom Line with Better Search Tools</title>
		<description><![CDATA[

Many e-commerce packages available today provide some search capability out of the box.  These out-of-the-box search utilities typically are good for searching through product names and description. Some even provide advanced capabilities to search other fields or order the data in some unified fashion - like showing you categories of interest, related products, and [...]]]></description>
		<link>http://www.doubleplus.com/ecommerce-site-search-tools.html</link>
			</item>
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		<title>Building a Miva Merchant Website with XHTML and CSS</title>
		<description><![CDATA[For web development purists, the holy grail of coding an ecommerce site using an off-the-shelf package is the ability to write a fully standards-compliant site. The upcoming Miva Merchant 5.5 release brings this desire into full reality for Miva Merchant developers. Version 5.5 offers a completely-open page templating system, where all aspects of the site [...]]]></description>
		<link>http://www.doubleplus.com/xhtmlcss-in-miva-merchant.html</link>
			</item>
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		<title>Advanced URL Rewriting with Miva Merchant</title>
		<description><![CDATA[

URL Rewriting is a way of changing the URLs within a website to a more logical and/or more search engine-friendly format. The default URLs within a Miva Merchant site are long and full of querystring variables, and can easily be rewritten to cleaner formats, as described below. To find out if this is available for [...]]]></description>
		<link>http://www.doubleplus.com/advanced-url-rewriting-with-miva-merchant.html</link>
			</item>
	<item>
		<title>Weblogs for Ecommerce Sites</title>
		<description><![CDATA[

To get sales, your website has to get visitors. And one of the best ways to get visitors to your website is to rank well within the search engines. That is an entirely different subject, but one of the easiest things to consider is implementing a weblog for your business.



Originally, back around 1998, weblogs (aka [...]]]></description>
		<link>http://www.doubleplus.com/wordpress-and-miva-merchant.html</link>
			</item>
	<item>
		<title>Using Order Management Software</title>
		<description><![CDATA[

As ecommerce stores grow, the process of filling orders becomes increasingly tedious without software to help. Some shopping carts have some of the features needed to fill orders, such as the ability to print packing slips, track order history as well as packages, and so forth. But bringing an order management package online is often [...]]]></description>
		<link>http://www.doubleplus.com/using-order-fulfillment-software.html</link>
			</item>
	<item>
		<title>How to Write Great Product Descriptions</title>
		<description><![CDATA[

There's no doubt that, on the web, a thousand words is worth quite a bit more than a picture! At least, that maxim holds true when one things of search engine optimization. While shoppers love images, search engines love words. The problem is that writing good product copy is time-consuming, and, for some of us, [...]]]></description>
		<link>http://www.doubleplus.com/product-copywriting.html</link>
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