I bet you’re looking to stand out in the search engines. Right? Of course, we all are. Especially e-commerce sites, whose business often is so completely tied to search engine traffic. Although we usually focus on getting our pages ranked higher, it’s also important to make those listings enticing enough that people want to click [...]
Google recently made two important updates to its search algorithm, know as the "Farmer" and "Panda" updates in the SEO world. The main goal was to weed out low-quality sites, particularly those known as "content farms" - sites that churn out hundreds or thousands of pages with short, unresearched articles.
For most e-commerce sites the online marketing mix is made up of paid and non-paid traffic channels. The biggest and most cost effective non-paid marketing channel is organic web search traffic. If you agree and are looking improve your search engine optimization potential (SEO) for 2010, here are a couple of tried and tested tips.
