Writers Block? 30 Topic Ideas for Your Online Store’s Blog

December 21, 2009 by Susan Petracco · 13 Comments 

Personal blogging is pretty easy; business blogging is tougher. Making it interesting, tying your posts into your product line, and achieving the right voice are a challenge for even the most professional writer. These worries often lead to massive writers block. Here are 30 ideas for topics you may have never considered including on your online store's blog. Read more
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Amazon Retailing Part 3: Understanding Customer Experience Metrics

November 6, 2009 by Susan Petracco · 3 Comments 

Part 3 of our Selling on Amazon series discusses Customer Experience Metrics and how they affect your ability to make money on Amazon. This article is the third in a series, following previous topics about Winning the Buy Box and Listing Your Products on Amazon. Understanding Amazon's concept of Customer Experience Metrics will help you win the buy box more. Read more
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Amazon Retailing Part 2: Listing Your Products

September 2, 2009 by Susan Petracco · 2 Comments 

Welcome to Part 2 of our Selling on Amazon series. Previously we talked about how to compete with other Amazon retailers by winning the buy box for your products. Today, let's back up a little and discuss how to get your products onto Amazon in the first place. Amazon offers three basic ways to submit your listings: the Add a Product tool, Seller Desktop, and a flat-file upload. Let's look at each of these, and then talk about ways to improve your automation of the process. Read more
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Selling on Amazon Part 1: Winning the Buy Box

August 19, 2009 by Susan Petracco · 6 Comments 

So you've decided to hock your wares on Amazon.com? Amazon can be a great sales channel for retailers of many types of products, because they have BIG visibility, loyal customers with a perception of security behind the site, and a well-defined technical platform to support third-party retailers. However, there are several things that you need to learn and absorb if you are going to sell on Amazon. This post is the first in a series about selling on Amazon. Read more
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Top 10 Email Marketing Mistakes

December 2, 2008 by Susan Petracco · 13 Comments 

Top 10 Email Marketing Mistakes

Most online businesses set up email lists of some sort, then proceed to just send out emails. This document will show you, from the perspective of the person RECEIVING the emails, what mistakes many people make. Avoid these mistakes to ramp up your email list to profitability.

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