In a previous post, I presented a collection of comparison shopping engines’ conversion scripts and how to implement them in Miva Merchant. Since that time, I’ve been asked many times to implement Google dynamic remarketing, so I wanted to add a post outlining how you can configure that code for your e-commerce site, too. Google’s […]
Any company that uses affiliate marketing to drive customers to its website is opening itself up a host of tricks (many of which that are easy to spot) that certain questionable affiliate marketers use. Many of these tricks drive traffic to your site that would have arrived there anyway, by bidding on your brand name […]
One of the problems in the B2B space is that your products are sold based on customer need, not desire, beauty, or trends. It’s much easier to get customers talking about fashion or entertainment than about, well, ID cards. Retailer IDWholesaler.com wanted to break through that barrier, and get people talking about their products and […]
Data feeds are an integral part of marketing an ecommerce site. A data feed is nothing more than a list of your products, along with certain product details, in a structured format. The details included in the file depend on your site needs and the requirements of the partner to whom you’re submitting your data.
Comparison Shopping Engines, or CSEs, have grown in popularity and number over the past decade. They represent a large marketing opportunity for online merchants. These sites take submitted product data feeds from many merchants, match up the products offered by each store, and allow customers to compare prices across the various stores.
A few days before Valentine’s Day, an email from RueLaLa.com landed in my inbox. It’s by far one of the most creative email marketing campaigns I’ve seen, ever, and I wanted to share it with you.
How structured are you when it comes to your e-commerce marketing plans? Sure, if you’re a bigger company, you probably have at least one employee dedicated to marketing, if not an entire department. But smaller companies often try to squeeze marketing in as an after-thought
We’ve all heard that “content is king”, and it’s just as true for an e-commerce site as it is for a news site, blog, or any other website. But one of the common myths in e-commerce is that it’s good enough to throw up a two-sentence description and a bland image from the product manufacturer, […]
Most marketers know by now that social bookmarking sites such as Digg offer huge benefits. In and of themselves, they can drive huge amounts of traffic (into the 10′s of thousands from a single frontpage story on Digg), as well as sometimes providing a one-way dofollow link to help your SEO efforts. The benefit extends […]
In January I was lucky enough to attend the Marketing Sherpa Email Summit in Miami for absolutely nothing. Quite literally, all I paid for was gas for the drive down, parking, and my hotel room. I was the lucky winner of a free ticket to the summit itself, the pre-workshop the day before, a VIP party, dinner in South Beach, the Gala dinner and party poolside…pretty much everything the event had to offer.