One of the problems in the B2B space is that your products are sold based on customer need, not desire, beauty, or trends. It’s much easier to get customers talking about fashion or entertainment than about, well, ID cards. Retailer IDWholesaler.com wanted to break through that barrier, and get people talking about their products and [...]
Comparison Shopping Engines, or CSEs, have grown in popularity and number over the past decade. They represent a large marketing opportunity for online merchants. These sites take submitted product data feeds from many merchants, match up the products offered by each store, and allow customers to compare prices across the various stores.
A few days before Valentine’s Day, an email from RueLaLa.com landed in my inbox. It’s by far one of the most creative email marketing campaigns I’ve seen, ever, and I wanted to share it with you.
How structured are you when it comes to your e-commerce marketing plans? Sure, if you’re a bigger company, you probably have at least one employee dedicated to marketing, if not an entire department. But smaller companies often try to squeeze marketing in as an after-thought
We’ve all heard that “content is king”, and it’s just as true for an e-commerce site as it is for a news site, blog, or any other website. But one of the common myths in e-commerce is that it’s good enough to throw up a two-sentence description and a bland image from the product manufacturer, [...]
Most marketers know by now that social bookmarking sites such as Digg offer huge benefits. In and of themselves, they can drive huge amounts of traffic (into the 10′s of thousands from a single frontpage story on Digg), as well as sometimes providing a one-way dofollow link to help your SEO efforts. The benefit extends [...]
In January I was lucky enough to attend the Marketing Sherpa Email Summit in Miami for absolutely nothing. Quite literally, all I paid for was gas for the drive down, parking, and my hotel room. I was the lucky winner of a free ticket to the summit itself, the pre-workshop the day before, a VIP party, dinner in South Beach, the Gala dinner and party poolside...pretty much everything the event had to offer.
Affiliate.com is running a great contest with these awesome t-shirts they gave away at Affiliate Summit recently. I wasn't lucky enough to attend (being busy with the Email Summit in Miami in January and about to head off to the Miva Merchant conference tomorrow), but Tom Wozniak at Affiliate.com was nice enough to send me one in the mail (along with anyone else who emailed and asked). And the person with the most creative blog posts wins the contest - the prize being $1000 in case, and a $1000 cash donation in that person's name to the American Red Cross Haiti Relief Fund. It's a win-win...at worst I get a great t-shirt, and at best I get cash and Haiti gets $1000 no matter what!
Personal blogging is pretty easy; business blogging is tougher. Making it interesting, tying your posts into your product line, and achieving the right voice are a challenge for even the most professional writer. These worries often lead to massive writers block. Here are 30 ideas for topics you may have never considered including on your [...]
Part 3 of our Selling on Amazon series discusses Customer Experience Metrics and how they affect your ability to make money on Amazon. This article is the third in a series, following previous topics about Winning the Buy Box and Listing Your Products on Amazon. Understanding Amazon’s concept of Customer Experience Metrics will help you [...]
