Rehabbing a Defunct E-Commerce Site
July 3, 2010 by Susan Petracco · 1 Comment
Many of you who know me or regularly read this blog probably know that last December, my husband and I sold our online toy store so that we could focus entirely on our e-commerce practice. The new owners seem to be doing really well with the site, and I'm glad to not have to focus on the day-to-day business anymore - I always liked working on the website much more than running the business. But in addition to the toy store, we also had a drop-ship site for children's furniture that we had started as a second line of income for that business.
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Because we do a lot of redesigns and offline development, our customers usually have at least two stores operational at one time - the live store and a development platform. Sometimes that makes it hard to test, though, if links from the development site link back to the live site half of the time. You don't always notice when you navigate away from the development site.
The great thing about having a blog for your business is that it gives customers and search engines new content to view. It can increase sales by convincing customers of your product's benefits, or teaching them how to use it, or giving them ideas for incorporating the product into the lives.
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