As a follow up to my last post, “How to Hire the Right E-Commerce Designer“, I want to talk about the same concept from the customer’s point of view. No matter how good your design and development team is, if you, personally, suck as a client, the project is doomed to failure. Go back and [...]
If you’re building a new site or redesigning an existing one, chances are good that you’ll be researching and interviewing web designers to create the right front-end design experience for your site. But good websites don’t come cheap. How can you make sure you’re not wasting your money? How can you choose the right e-commerce [...]
I love making buttons. They’re fun, there’s a huge variety, and they make an incredible difference to a site. The size, color, shape, and style of your buttons can trigger a difference the conversion rate of an e-commerce site. Buttons that stand out from the rest of the site’s designs are essential – if they [...]
We’ve all heard that “content is king”, and it’s just as true for an e-commerce site as it is for a news site, blog, or any other website. But one of the common myths in e-commerce is that it’s good enough to throw up a two-sentence description and a bland image from the product manufacturer, [...]
Many of you who know me or regularly read this blog probably know that last December, my husband and I sold our online toy store so that we could focus entirely on our e-commerce practice. The new owners seem to be doing really well with the site, and I’m glad to not have to focus [...]
Most marketers know by now that social bookmarking sites such as Digg offer huge benefits. In and of themselves, they can drive huge amounts of traffic (into the 10′s of thousands from a single frontpage story on Digg), as well as sometimes providing a one-way dofollow link to help your SEO efforts. The benefit extends [...]
Niche stores that focus on a small range of products have a luxury of often being able to limit their top-level categories to a few choices. An old rule of thumb was to aim for seven choices in any navigation menu, based on Miller’s Law, which states that the human mind can only remember 7 [...]
Internet users have always been wary of providing personal and financial information online, but as the web has grown, so has the number of transactions, as well as the number of sites seeking orders for products or services. Customers have grown more accustomed to providing their information to many kinds of businesses, but privacy concerns [...]
Once you’ve gotten a shopper to add a product or two to their cart, you have a reasonable chance of converting them into a buyer. The process of moving them from the cart or basket page through the checkout steps to the final receipt page is known as the checkout process. There are a number [...]
In January I was lucky enough to attend the Marketing Sherpa Email Summit in Miami for absolutely nothing. Quite literally, all I paid for was gas for the drive down, parking, and my hotel room. I was the lucky winner of a free ticket to the summit itself, the pre-workshop the day before, a VIP party, dinner in South Beach, the Gala dinner and party poolside...pretty much everything the event had to offer.
