About

DoublePlus New Media Marketing is an online magazine for web-savvy entrepreneurs. Our focus is primarily on ecommerce, with specific interest in the Miva Merchant shopping cart and the Wordpress Weblog/CMS engine. DoublePlus features articles relating to ecommerce site design, shopping cart development, store marketing, and backend subjects such as fulfillment, customer service, merchandising, and product sourcing.

DoublePlus is an offering by Pete and Susan Petracco of NetBlazon. We have been designing and constructing ecommerce-driven websites since 1999, and NetBlazon offers unmatched experience in Miva Merchant shopping cart development and integration services. In addition to our knowledge of Miva Merchant and the online side of running an ecommerce business, we also bring to the table something in which most other developers have no first-hand knowledge...the post-order side of ecommerce. Because we also own our own educational toy store called WonderBrains, we've personally walked the paths of customer service, order fulfillment, shipping, returns and more. Our breadth of knowledge is something you won't find among other service companies our size.

In late 2007, NetBlazon acquired DoublePlus, which had been an e-commerce consulting company. Once the acquisition was completed, we were left with the DoublePlus website, which needed a new purpose. So, it was decided that NetBlazon would continue to be the product and services side of the proverbial house and DoublePlus would be changed to become a provider of e-commerce consulting advice and expert information.

Under these auspices, we decided to bring our knowledge and that of other industry experts to the public, offering articles and information to store owners, designers, developers, and integrators working with ecommerce, weblogs, or both. We hope you enjoy this site!