How to Write Great Product Descriptions

How to Write Great Product Descriptions

For an updated and more in-depth look at product descriptions, go to Adding More Content to Product Descriptions. There’s no doubt that, on the web, a thousand words is worth quite a bit more than a picture! At least, that maxim holds true when one things of search engine optimization. While shoppers love images, search [...]

Choosing Product Codes or Item Numbers

Choosing Product Codes or Item Numbers

If you’re building your first ecommerce site, the idea of choosing a convention for your product codes may seem like a trivial task. After all, the product code is typically something that is primarily internal to your business, so what difference does the format make to your customers? The answer is, probably none. But it [...]

Building Authority and Inbound Links with Squidoo

Building Authority and Inbound Links with Squidoo

An interesting semi-SEO tactic that has become popular over the past year in Squidoo. Squidoo is a site where people can publish a webpage about a topic they feel knowledgeable about. Pages are called “lenses”, and authors are called “lensmasters”. You can write a Squidoo lens on almost any topic of your choosing! So how [...]