DoublePlus Ecommerce Blog

The Ultimate Guide to Coding CSE Conversion Scripts in Miva Merchant

The Ultimate Guide to Coding CSE Conversion Scripts in Miva Merchant

Many of us rely on Comparison Shopping Engines such as Nextag, Pricegrabber, and the likes to drive targeted traffic to our websites. When advertising with comparison shopping engines (CSEs), it’s important to pay attention to your conversion rates to determine what’s working and what isn’t. Most CSEs provide a conversion tracking mechanism directly. Typically, this […]

Call Center Software for e-Commerce Sites

Call Center Software for e-Commerce Sites

Running an e-Commerce site is difficult. Customer service can be a challenge. Combining the two proves even more taxing. Call center software is a great option for busy e-Comm sites that have more customer service calls than they can currently handle. Not only can your business benefit by improving customer service, you can also save […]

Protecting Your Brand in Affiliate Marketing

Protecting Your Brand in Affiliate Marketing

Any company that uses affiliate marketing to drive customers to its website is opening itself up a host of tricks (many of which that are easy to spot) that certain questionable affiliate marketers use. Many of these tricks drive traffic to your site that would have arrived there anyway, by bidding on your brand name […]

Too Many Cooks in the Kitchen?

Too Many Cooks in the Kitchen?

This post is a follow-up to my last one about hosting your own applications versus outsourcing them to third parties. One of the problems I see pretty often on sites is that many key components are each served by a different company. You have one provider for customer reviews, another vendor for videos, a third […]

Self-Hosted or Third Party? The New Buy vs. Build Debate

Self-Hosted or Third Party? The New Buy vs. Build Debate

Over the past few months, I’ve watched as one particular e-commerce business make decisions about adding new features to their website. In an effort to increase revenue, they’ve spent time and money on conversion optimization testing, speed and performance testing, a hosted reviews system with more bells and whistles than their previous customer reviews package, […]

Google, Rich Snippets, and Miva Merchant

Google, Rich Snippets, and Miva Merchant

I bet you’re looking to stand out in the search engines. Right? Of course, we all are. Especially e-commerce sites, whose business often is so completely tied to search engine traffic. Although we usually focus on getting our pages ranked higher, it’s also important to make those listings enticing enough that people want to click […]

Happy New Year, I’ve Missed You!

Happy New Year, I’ve Missed You!

Well, readers, how many of you do I have left? I just got home from teaching a Zumba class, and patting myself on the back for accomplishing one of my New Year’s resolutions for last year, while at the same time knowing my plans to write the first post that has been published here since […]

Viral Marketing for B2B Stores

Viral Marketing for B2B Stores

One of the problems in the B2B space is that your products are sold based on customer need, not desire, beauty, or trends. It’s much easier to get customers talking about fashion or entertainment than about, well, ID cards. Retailer IDWholesaler.com wanted to break through that barrier, and get people talking about their products and […]

What Your Customer Service Email Says About Your Business

What Your Customer Service Email Says About Your Business

Shoppers have come to expect the human touch almost as much online as they do when they visit a store in person at their local mall. Given this expectation, let’s discuss how you can optimize customer service emails to create a stronger relationship with your customers.

ROI Metrics vs. How You Feel

ROI Metrics vs. How You Feel

Which is a Better measurement for Success in Today‚Äôs Online World? Mark Twain was famed for many things, but the one phrase of his I like the best always has been, “there are lies, damn lies and then statistics”.